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      This Privacy Policy was last updated June 2019.

      This Privacy Policy describes how your Personal Information is collected, used, and shared when you visit or make a purchase from (the “Site”). 

      Personal Information we collect

      When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

      We collect Device Information using the following technologies:

      • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For general information about cookies, and how to disable cookies, visit For further information about how we use cookies please see below.
      • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
      • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

      Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

      When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


      A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

      How do we use cookies?

      This site requires essential cookies to function properly. Our store, managed by Shopify, uses cookies to allow you to add goods to your shopping basket and perform authenticated actions like signing into your personal account.

      Learn more about Shopify’s use of cookies here:

      Website Analytics

      This Site also Google Analytics to help us analyse how people use this Site. Google Analytics uses cookies to collect standard internet log information and visitor behaviour information in an anonymous form. No personally identifiable information is collected about you unless you explicitly submit that information on this website.

      You can read more about how Google uses your Personal Information here:

      You can also opt-out of Google Analytics here:

      Email subscriptions

      You have the option to opt-in to our email newsletter marketing list at the time you place your order. You can also subscribe to this list using the email newsletter subscription form on this Site. We promise never to share your information and will only contact you with discount codes, special offer and news/information relevant to the products for sale on this website.

      You can unsubscribe from the mailing list at any time by clicking on the “Unsubscribe” link included in any email newsletter you receive. Alternatively, you can contact to request the deletion of your account from our records.

      We use MailChimp for email marketing and by subscribing to our email newsletter you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms here:

      Your Shopify order information will also be transferred to MailChimp.


      Sometimes we display targeted advertising on other websites based on visits to this Site.

      This activity is performed by using Cookies provided by third parties to manage the targeting and display of this advertising. These third parties are detailed below and you may opt out of the services by following the links provided.

      Google Ads Remarketing (Google LLC)

      Google Ads Remarketing is a remarketing and behavioural targeting service provided by Google LLC that connects the activity of this Site with the Google Ads advertising network and the DoubleClick Cookie.

      Learn more about Google LLC’s use of cookies for personalised advertising and manage settings:

      More information on Google’s Privacy Policy can be found here:

      Facebook and Instagram Advertising and Remarketing (Facebook, Inc.) Facebook and Instagram Remarketing is a remarketing and behavioural targeted advertising service provided by Facebook, Inc. that connects the activity of this Site with the Facebook advertising network.

      Learn more about Facebook and Instagram’s use of cookies and pixels for personalised advertising and manage settings:

      More information on Facebook and Instagram’s Privacy Policy can be found here:

      How to manage cookies?

      You can manage and/or delete cookies as you wish – for details, see

      You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this some website services and functionality may not work and you may have to manually adjust some preferences every time you visit a site.

      3rd party tracking

      Embedded content from other providers may track your interaction with that content. For example, if we embed a YouTube video on this Site, Google will track your interaction. Unfortunately, there is no way around this if you interact with content we have embedded from a 3rd-party.

      We recommend you set your browser to always block 3rd-party cookies. Content will still work, but no visitor data will be sent to a 3rd-party.

      How do we use your Personal Information?

      We use the Order Information we collect to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

      Communicate with you;

      Screen our orders for potential risk or fraud; and

      When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

      We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site. For example, we may analyse analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns.

      Sharing your Personal Information

      We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:

      Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

      Do not track

      Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

      Your rights

      If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

      Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

      Data retention

      When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

      Changes to our Privacy Policy

      We may update this Privacy Policy from time to time in order to reflect, for example, changes to our business practices or for other operational, legal or regulatory reasons.

      Contact us

      For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

      2pure ltd.
      Coralinn House,
      4 Royston Road,
      Deans Industrial Estate,
      EH54 8AH